Crack the Code! Master Google Discover and Go Viral Without Obsessing Over Traditional SEO
Tired of the endless battle for keywords and backlinks? Dreaming of your content reaching a massive audience without having to beg Google? Take a deep breath, cool marketer! There’s a new sheriff in town, and it’s called Google Discover.
Forget traditional searches, where users desperately type in what they need. Discover is like an oasis in the SEO desert, a place where Google finds you, puts you on a silver platter, and introduces you to an audience thirsty for fresh and relevant content.
What is this Magic Called Google Discover?
Imagine a personalized feed, like Instagram or TikTok, but packed with interesting articles, news, and videos. That’s Google Discover. It’s a prime spot in the Google app and on Chrome for mobile, where users discover content they’re passionate about, even before they think of searching for it.
How to Conquer this New Territory?
This is where your marketing ninja skills come into play. To seduce the Discover algorithm and appear in that magical feed, you need to master new strategies. Forget about keywords left and right and focus on creating content that engages, excites, makes people shout “Eureka!” and share it with the world.
The 10 Commandments to Triumph in Google Discover:
- Quality Content is Your Holy Grail: Forget bland filler and empty phrases. Create original, informative, entertaining content that provides real value and leaves your audience wanting more. Think of articles that solve problems, inspire, surprise, generate debate… Ignite the spark of curiosity!
- Become an Expert on Your Audience: Step into your readers’ shoes. What keeps them up at night? What are they passionate about? What makes them laugh? What information do they need? The better you know your audience, the easier it will be to create content that resonates with them.
- Images that Speak for Themselves: In Discover, images are the queens of the ball. Use high-quality, original photos and graphics that attract attention and convey the essence of your content. Remember: a powerful image can be the gateway to your article.
- On-Page SEO: Your Invisible Armor: Although keywords aren’t the main key in Discover, good on-page SEO is still essential. Optimize your titles, descriptions, headings, and content structure so Google understands what your page is about and shows it to the right audience.
- Mobile First: The Smartphone Era: Discover is a mobile kingdom, so make sure your website is responsive and looks flawless on any device. Nobody wants to read an article with tiny letters or pixelated images on their smartphone.
- Build a Fortress of Authority: Google loves experts. Create content that demonstrates your knowledge and authority in your niche. Share your experience, cite reliable sources, participate in relevant discussions, and build a solid reputation in your industry.
- Make Google E-A-T Fall in Love with You: Expertise, Authoritativeness, Trustworthiness. These three pillars are the foundation of trust in Google. Show that you are an expert on your topic, that your website is secure and reliable, and that your content is of high quality.
- Keep Your Content Fresh as a Lettuce: Google loves new and updated content. Publish regularly, update your old articles, and offer your audience fresh and relevant information.
- Turn Your Website into a Buzzing Hive of Interaction: Encourage your audience to comment, share, and engage with your content. The more engagement your website has, the more positive signals Google will receive, and the more likely it will be to show you in Discover.
- Patience, Young Padawan: Success in Discover doesn’t happen overnight. Give Google time to discover your content, analyze it, and show it to the right audience. Consistency and patience are your best allies.
Tools that Will Propel You to Success:
- Google Search Console: Your control center to understand how Google sees your website. It will show you which pages appear in Discover, which queries trigger them, and how you can improve your performance.
- Google Analytics: Analyze the traffic coming from Discover and find out how users interact with your content. Which pages do they visit? How long do they stay on them? What actions do they take?
- SEO Tools: SEMrush, Ahrefs, Moz… These tools will help you analyze your website, monitor your performance, research the competition, and get ideas to improve your content.
The “Wow Effect” of Google Discover:
When your content appears in Discover, be prepared for an avalanche of traffic. It’s as if Google has given you a loudspeaker with a megaphone to reach a massive audience. Take advantage of this opportunity to increase your visibility, generate leads, build a loyal community, and become a benchmark in your industry.
In Conclusion:
Google Discover is a universe of opportunities for marketers looking for new ways to connect with their audience. Forget the old rules of SEO and focus on creating quality content that excites, informs, and provides real value. Follow the commandments of this blog post, use the right tools, and get ready to conquer the new SEO landscape.
See you at the top of Discover, cool marketer!
